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KeyWord
Analytics is all about KeyWords and phrases that improve your Search Engine Rankings.
Here's a summary.
KeyWord Analytics begins with identifying the best words and phrases to
highlight on your site so that you can maximise the numbers of visitors to your
web site and therefore increase your chances of web site success.
To be able to identify the best words and phrases to highlight on your web
site you need to clearly define your objectives for your web site. (If you have
not already completed our Better
Web Site ROI First Step Survey, please click here.)
Once your web site is operational, the second phase of Keyword Analytics -
often called Web Site Analytics, kicks
in.
KeyWord Analytics should begin BEFORE you begin writing any code for your web
site. Miss out this step or get it wrong and you'll be in 'catch-up' mode
forever - no matter no matter how much money you are spending on analysing your
web site and tweaking your pages.
If you have spend some time on our site it is pretty obvious how much
emphasis we place on KeyWord Analytics. Products we use and recommend
include:
KeyWord Analyzer - Finds high demand words and phrases with a low supply of competing pages - the kind of pages that rank at the top of the search engines. Plus it you the level of 'Pay Per Click' competition at Google and Overture.
PRProwler - Leverages Google Page Rank
technology to your site to help boost your rankings in the search engines -
via URL and/or KeyWords.
Total Optimizer Professional
- Provides extensive and significant analysis of KeyWords when analysing
competing sites - including Back Links.
SEOElite - Besides helping to to find and
manage masses of linking partners, tracks your KeyWords index position in all
major search engines, and analyzes and compares special search commands on
Google.
PPC Bid Reporter Pro - Gives you
the information you need in order to be able to maximise the effectiveness of
your Pay Per Click campaigns - another facet of KeyWord Analytics.
By comparison, the only specialist Web Site
Analytics package we recommend is WebLog Expert. For small to medium sites WebLog
Expert is excellent value for money and provides you all of the information
you'll need to:
- Understand what navigation paths, referring links and keywords are leading to
sales conversions
-
Track which search engines and keywords drive the most traffic
- Analyse referring sites to see where the most traffic comes from
- Compare the performance of each pay-per-click search engine so you can see which engine and which keywords perform the best.
- Generate the stats you need to measure your sales or lead conversion ratio versus how much you spend per click.
i.e. the amount of clicks, sales and revenue your web site receives
For larger sites it is probably smarter to have your site professionally
managed. Pricing varies, but the entry level pricing per month seems to be
running at around US$2500. This is a good option if you need to micro-manage a
high-cost-per-click campaign. Note that not all PPC campaigns are high-cost - we
have strategies that provide surprisingly low costs per sale. But, for most
companies - especially with limited budgets - creating web sites that attract
free traffic from search engines like Google / Yahoo / MSN is usually the
most logical option.
For more information about how KeyWord Analytics fits into the big picture, here are some things you can do straight away:
You should also check out the following products in detail:
Beter still, get in touch with us - either via e-mail - or ideally - complete
our Better
Web Site ROI First Step Survey and begin your KeyWord Analytics program -
obligation-free.
Important Note: We work on a confidential basis. We don't talk to anyone else about your
business and we don't want you to discuss the proprietary processes and techniques
we use to get you a better web site ROI with anyone else - we all have a living to
make :-) So, if you feel you can't keep a secret please do everyone a favour and
get in touch with someone else. Thanks.
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