A broad-based economy and full, meaningful employment by leveraging off our natural strengths, leading to sustainable economic development.
|Water||Lakes||Location||Enterprise||Tangata / Teams|
Water quality is leveraged
for food production and high quality food and beverages (Organics).
- Able to add value to produce the highest quality food and nutritional products, beverages, and ice.
Lakes District is recognised as a recreational playground (in N.Z. ) -
specifically for the upper half of the North Island.
- An 'Escape Route' - commercial opportunities re recreation / leisure.
- Destination is a sustainable environment.
- River becomes a primary attraction - a playground
Central location is leveraged for distribution.
- Our central location and infrastructure create an obvious place for businesses to establish themselves as a manufacturing / distribution hub.
diversity and flexibility into our economy by focussing on new small and
medium sized businesses and sustaining existing businesses.
- Connected to the world - marketing niche products - leveraging Internet.
- Forestry has added value via CNI joint ventures (or has remained static).
- District has created an ongoing capability to identify opportunities
A critical mass of tech-smart/capable people makes us
competitive throughout the world.
- We have leveraged our cultural strengths to develop strong, productive, work teams.
We are capitalising on our community's unique ability to excel through teamwork.
Current Projects / Activities
- Water bottling plants
- Coke Amatil 2 * Production
- Putaruru Branding
- tewaihou.com brand marketing
- Hydro Lakes Study
- Fledgling economic ventures (kayaks, fishing, abseiling, water skiing, houseboats)
- Freedom Camping
- Power Generation
- Initial individual Lakes Branding Research
- Preliminary Study around Airport & Environs
- Acquired some Industrial Land
- In the process of rezoning industrial land
- Rental property investment activity
Business Development Centre / Trust (supporting existing and new
businesses via a 'one-stop shop')
- Waiariki Skills Gap Analysis
- Agency Networking (initial)
- Job Placement Service (SWEDT)
- CNI value added propositions from each region in CNI - mass customisation)
- Investment Profile
SWCTT ICT Sectors
- Sports & Leisure Board
- Mainstreet Groups
- Raukawa Trust Board
- Market Day
Future Projects / Activities
Analysis of high quality value food / beverages opportunities
- Ice manufacturing
- Promotion of Te Waihou water to existing business (Cafes, Motels etc)
Identify Commercial spin-offs for walkway
- Expand freedom camping (camper vans, commercial camps)
- Follow-up on Lakes Study - results on zoning analysis
- Address Environmental Issues
- Progress "The Waikato Lakes District" as a tag line
- Billboards (ex David Walmsley)
- Explore Aquaculture opportunities
- Lake Moananui as a resource
- Commercial spin-offs (Fishing, eeling)
Marketing Plan based on investment Profile (see Enterprise)
- Targeting niche industries with distribution needs
- Infrastructural analysis - hub
- Pursue destination Adrenalin opportunities (links to Sportsground / Poles)
- Pursue Events opportunities
- Plan for servicing accommodation needs
- Film Industry
Proactively embed technology in Farming
- Education - Business/Trades
- SWCTT - ICT Connecting Communities
- Council regulatory - Front of house approach
- Technology Needs
- Mayor's Taskforce for Jobs
- Flexibility in BDC Support
- Bridging generation gap on work styles
- Picking Winners Process
Possible Industry Clusters (Tourism, Engineering, Arts, Travel-based,
- Tokoroa Pacific Island Community
- Tertiary Education Providers (plus Principals)
- Youth Initiatives - (High Schools CD's, Drums of Tokoroa, Lion Nathan businesses)
- Focus Groups (Branding & Self Image)