VISION

A broad-based economy and full, meaningful employment by leveraging off our natural strengths, leading to sustainable economic development.

STRENGTHS

Water Lakes Location Enterprise Tangata  / Teams
- Water quality is leveraged for food production and high quality food and beverages (Organics).
- Able to add value to produce the highest quality food and nutritional products, beverages, and ice.
- Waikato Lakes District is recognised as a recreational playground (in N.Z. ) - specifically for the upper half of the North Island. 
- An 'Escape Route' - commercial opportunities re recreation / leisure.
- Destination is a sustainable environment. 
- River becomes a primary attraction - a playground
- Central location is leveraged for distribution.
- Our central location and infrastructure create an obvious place for businesses to establish themselves as a manufacturing / distribution hub.
- Injecting diversity and flexibility into our economy by focussing on new small and medium sized businesses and sustaining existing businesses.
- Connected to the world - marketing niche products - leveraging Internet. 
- Forestry has added value via CNI joint ventures (or has remained static).
- District has created an ongoing capability to identify opportunities
- A critical mass of tech-smart/capable people makes us competitive throughout the world.
- We have leveraged our cultural strengths to develop strong, productive, work teams.
We are capitalising on our community's unique ability to excel through teamwork.

Current Projects / Activities

- Water Festival
- Water bottling plants
- Coke Amatil 2 * Production
- Putaruru Branding
- tewaihou.com brand marketing
- River Walkway
- Hydro Lakes Study
- Fledgling economic ventures (kayaks, fishing, abseiling, water skiing, houseboats)
- Freedom Camping
- Power Generation
- Initial individual Lakes Branding Research
- Investment Profile
- Preliminary Study around Airport & Environs
- Acquired some Industrial Land
- In the process of rezoning industrial land
- Rental property investment activity
- Business Development Centre / Trust (supporting existing and new businesses via a 'one-stop shop')
- Waiariki Skills Gap Analysis
- Agency Networking (initial)
- Job Placement Service (SWEDT)
- CNI value added propositions from each region in CNI - mass customisation)
- Investment Profile
- SWCTT ICT Sectors
- SWEDT
- Sports & Leisure Board
- Mainstreet Groups
- Raukawa Trust Board
- Market Day
- Organics

Future Projects / Activities

- Analysis of high quality value food / beverages opportunities
- Ice manufacturing
- Promotion of Te Waihou water to existing business (Cafes, Motels etc)
- Identify Commercial spin-offs for walkway
- Expand freedom camping (camper vans, commercial camps)
- Follow-up on Lakes Study - results on zoning analysis
- Address Environmental Issues
- Progress "The Waikato Lakes District" as a tag line
- Billboards (ex David Walmsley)
- Signage
- Explore Aquaculture opportunities
- Lake Moananui as a resource
- Commercial spin-offs (Fishing, eeling)
- Marketing Plan based on investment Profile (see Enterprise)
- Targeting niche industries with distribution needs
- Infrastructural analysis - hub
- Pursue destination Adrenalin opportunities (links to Sportsground / Poles)
- Pursue Events opportunities
- Plan for servicing accommodation needs
- Film Industry
- Proactively embed technology in Farming
- Education - Business/Trades
- SWCTT - ICT Connecting Communities
- Council regulatory - Front of house approach
- Technology Needs
- Mayor's Taskforce for Jobs
- Flexibility in BDC Support
- Bridging generation gap on work styles
- Picking Winners Process
- Possible Industry Clusters (Tourism, Engineering, Arts, Travel-based, Sports)
- Tokoroa Pacific Island Community
Timber Museum
- Tertiary Education Providers (plus Principals)
- Wananga
- Youth Initiatives - (High Schools CD's, Drums of Tokoroa, Lion Nathan businesses)
- Focus Groups (Branding & Self Image)