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VISION |
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A broad-based economy and full, meaningful employment by leveraging off our natural strengths, leading to sustainable economic development. |
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STRENGTHS |
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| Water | Lakes | Location | Enterprise | Tangata / Teams |
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Water quality is leveraged
for food production and high quality food and beverages (Organics). - Able to add value to produce the highest quality food and nutritional products, beverages, and ice. |
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Waikato
Lakes District is recognised as a recreational playground (in N.Z. ) -
specifically for the upper half of the North Island. - An 'Escape Route' - commercial opportunities re recreation / leisure. - Destination is a sustainable environment. - River becomes a primary attraction - a playground |
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Central location is leveraged for distribution. - Our central location and infrastructure create an obvious place for businesses to establish themselves as a manufacturing / distribution hub. |
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Injecting
diversity and flexibility into our economy by focussing on new small and
medium sized businesses and sustaining existing businesses. - Connected to the world - marketing niche products - leveraging Internet. - Forestry has added value via CNI joint ventures (or has remained static). - District has created an ongoing capability to identify opportunities |
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A critical mass of tech-smart/capable people makes us
competitive throughout the world. - We have leveraged our cultural strengths to develop strong, productive, work teams. We are capitalising on our community's unique ability to excel through teamwork. |
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Current Projects / Activities |
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Water Festival - Water bottling plants - Coke Amatil 2 * Production - Putaruru Branding - tewaihou.com brand marketing |
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River Walkway - Hydro Lakes Study - Fledgling economic ventures (kayaks, fishing, abseiling, water skiing, houseboats) - Freedom Camping - Power Generation - Initial individual Lakes Branding Research |
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Investment Profile - Preliminary Study around Airport & Environs - Acquired some Industrial Land - In the process of rezoning industrial land - Rental property investment activity |
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Business Development Centre / Trust (supporting existing and new
businesses via a 'one-stop shop') - Waiariki Skills Gap Analysis - Agency Networking (initial) - Job Placement Service (SWEDT) - CNI value added propositions from each region in CNI - mass customisation) - Investment Profile |
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SWCTT ICT Sectors - SWEDT - Sports & Leisure Board - Mainstreet Groups - Raukawa Trust Board - Market Day - Organics |
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Future Projects / Activities |
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Analysis of high quality value food / beverages opportunities - Ice manufacturing - Promotion of Te Waihou water to existing business (Cafes, Motels etc) |
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Identify Commercial spin-offs for walkway - Expand freedom camping (camper vans, commercial camps) - Follow-up on Lakes Study - results on zoning analysis - Address Environmental Issues - Progress "The Waikato Lakes District" as a tag line - Billboards (ex David Walmsley) - Signage - Explore Aquaculture opportunities - Lake Moananui as a resource - Commercial spin-offs (Fishing, eeling) |
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Marketing Plan based on investment Profile (see Enterprise) - Targeting niche industries with distribution needs - Infrastructural analysis - hub - Pursue destination Adrenalin opportunities (links to Sportsground / Poles) - Pursue Events opportunities - Plan for servicing accommodation needs - Film Industry |
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Proactively embed technology in Farming - Education - Business/Trades - SWCTT - ICT Connecting Communities - Council regulatory - Front of house approach - Technology Needs - Mayor's Taskforce for Jobs - Flexibility in BDC Support - Bridging generation gap on work styles - Picking Winners Process |
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Possible Industry Clusters (Tourism, Engineering, Arts, Travel-based,
Sports) - Tokoroa Pacific Island Community Timber Museum - Tertiary Education Providers (plus Principals) - Wananga - Youth Initiatives - (High Schools CD's, Drums of Tokoroa, Lion Nathan businesses) - Focus Groups (Branding & Self Image) |