Community ICT Meeting 13/12/02 Notes 
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To see the list of ideas for a sector identified in the South Waikato Economic Development Strategy, click on a link below:

Enterprise (Back to Top)
“Get local businesses online”
Research needed – affordability to local businesses, accessibility (global business) and nationally.
Note Jennifer-Ann.com and benefits to community.
Need umbrella website to link all community groups, and businesses – ongoing site management.
Needs – training, education, instant and fast service
Funding – SWD Development Trust, SWOPNET, CEGS, SW Organisation/opportunities, partnerships.
Data to support or convince others to join.
How do we get innovation to push other ideas?
Internet Café
- Find someone who wants to do it.
- Individual vs collective business.
- Front road access of SH1, eg ex-Bus Depot.
- Community Call Centre/Training jub.
- Developing other services from it, eg, video conferencing.
- Establish e-group for further discussions.
- Col Heke is offering his IT expertise.

Enterprise Sector Notes - Wanting to get businesses online. Accessibility is important. Want people in business to know about local, NZ and global opportunities. We’ve got to figure out how it’s to be done. Who’s going to get on line. We’ve got to get data together to get other people online. We need to know how to get those other people involved. Example was given of Jennifer-Ann.com and Pokeno. Suggestion that the SWDT gets its own website and perhaps that becomes the umbrella site for a whole bunch of other things. Website – one stop shop (www.southwaikato.com is available and owned by the Council).

River (Back to Top)
Showing our community what’s available
Showing what we’ve got – talents
Products – Kete, images
Environment
Services
Languages and skills
Employment skills
Enterprises
Our stories and news
Trails by the river
Local web newsletter
Web sites – portals – designers
Arapuni Lake
- Specific project
- Building Arapuni as a gateway
- Oldest residential area in the District.
- The Dam
- Gateway – water bore
- 25km trail
- Holiday destination
Arapuni Activities
- Paddle boats
- Canoeing
- Water sports
- Land available? – museum - tea, coffee, etc – crafts – souvenirs
- Rock climbing
- Tap history into promotion
- Strong relationship with Pohara (Marae)
- Arapuni swing bridge
- Arapuni book – summarised
Arapuni Promotion
- Arapuni on State Highway between Waitomo and Rotorua.
- Internet available in village for public access (locals and visitors)
- 22 buses stop at swing bridge per day – need promotion there.
Maungatautari 
- Fence – reserve – repairs required – consult local Hapu.
- Virtual reality tour – content created by locals (children – schools).
General 
- Invisible unless you know they’re there – make it visible.
- Lots of history especially around Arapuni.
- External tourists – glamorous “agrodome” type.
- Internal tourists – campervans, backpackers, etc – “back to nature” types.

River Sector Notes: Cath Siely presenting, focussing on Arapuni which is the oldest residential site in the South Waikato and the only significant township in the South Waikato that is actually on a river. She said there is a need to show the Arapuni community about what is available. We need to also know what is available in the future, in terms of timing. For example, Broadband introduction into the Arapuni area. She said we need to broaden our way of looking at things to include in that the environment, Trusts from the community and private enterprises, perhaps using a gateway scenario, where Arapuni becomes a gateway to the Waikato River, trails in particular. Cath mentioned extended trails, eg, the Arapuni Cemetery to the river. Also the fact that 22km of Arapuni Lake and very few people seem to know about it. She said the community tends to need websites, newsletters, how to get on board and they need also, as part of that, to understand they can work with the greater South Waikato region and help with setting up the software. A possibility of buildings as gateways is reinforcing the idea of the township of Arapuni becoming a gateway to the South Waikato. Cath mentioned 22 buses a day, about 85% of those people would stop if there was something there to stop for, e.g., a place to have a cup of tea, and she suggested that the idea of “can I check my email at the same place” and also a directory of what’s available in the area i.e. putting a PC inside the place where people stop for cups of tea and expanding a relationship between them and the region via the technology.

Cath also mentioned the Maungatautari fencing project and also the need to include and embrace Pohara, which is the oldest marae in the Tainui nation. Suggested a virtual reality tour of Arapuni Village and perhaps the lake itself. With regard to the waterways, she says “make it visible and show the Maori and European history for the region”, and suggested that we need to utilise the people we know, rather than bringing in newcomers all of the time.

Cath mentioned (in terms of travellers), perhaps campervans, backpackers and other New Zealanders, just as much as the overseas people. She mentioned Mighty River Power and they could be interested in partnering. Mentioned that we need to research Arapuni in terms of existing IT usage. Look at a standard tour, we’ve got part of it in Arapuni book, perhaps. The fact that Putaruru and Kihikihi are on a Grade 2 highways, perhaps upgrading the highway may be something useful for their point of view but obviously it all comes back to right now. The 85%+ of buses who say they would stop each day if there was a kiosk for food and public toilets in the same place. Also mentioned obviously the swinging bridge. The ability to make bookings for Arapuni, including fishing on Lake Arapuni. Mentioned that internal access inside the village is paramount - physical and data.

Tourism (Back to Top)
Gear Tokoroa for tourism.
Polynesian cultural base – “point of difference” – unique.
Video – cultural video. ICT.
Golf courses.
Outdoor experiences.
product development – multi-media studio.
Host – ICT – tourism.
Ideas
- Innovate/promote – products/services to region/world
- Talking Poles – technology/stories in poles.
- Link to computer websites
- Broadband
- Events – events management calendar – ICT approach.
- Natural resource.
- Niche markets
- ICT – distribution/promotion.

Tourism Sector Notes - Innovate products and services. Tourism needs to be outward looking. The concept of the talking and stories and audio visuals around the poles here in Tokoroa. The need to have the infrastructure in place and support for Broadband if we’re going to do anything with virtual poles. Made mention of Events Management Calendar. Natural resources are available. In that sense we need to have a stocktake of what existing resources there are. Garry Brunton (who was doing the presenting) pointed out the need to get people focussed on the idea of niche tourism versus mass tourism. Mentioned the idea of using Pacifica to distinguish us and that video could be useful there. Councillor Frances Campbell is interested in a Pacific Peoples video. In terms of tourism, there is a definite need to change the perception of the attitudes of people within the town about what tourism is, how important it is, and how important it is to focus on service to other people. If we’re not up to speed there then it doesn’t matter how hard we try. When people turn up, we’re going to give them a bad experience and, of course, that undermines everything we’ve ever tried to do. The idea of the golf clubs becoming a conduit for tourism was suggested. In terms of tourism product development per se, multi-media production unit within Tokoroa, sharing our stories around the town, the creative ideas that we do have – promote them, and the idea of developing the citizens as hosts using ICT. How to do it. Downloadable lessons on how to be a good host as far as tourism is concerned. 

Questions about who’s going to develop, how it’s going to happen – these were discussed amongst the group. Basically niche tourism and unique experiences seem to be a key thing. One of the ideas that came through was using Barnett’s Bush. Councillor Herman van Rooijen mentioned the dawn chorus at Barnett’s Bush - it may be that we have a webcam, for example, in Barnett’s Bush that’s got the dawn chorus, so you can use the dawn chorus at Barnett’s Bush as your alarm clock, irrespective of where you are in the world.

Infrastructure (Back to Top)
Address community illiteracy 
Development of gateway website
Expand service currently operated by Te Wananga o Aotearoa and/or advertise more widely.
Re-brand library as library and learning centre (multi-media resource centre).
Access to affordable mobile IT support facilities (design, update websites, etc).
Building links/partnerships between Te Wananga and library.
IT upskilling - teacher development cluster.
Interest-based linkages, i.e. “e” clubs accessed through gateway6 and non profit support.
Development of Gateway Website
- Why – demonstrates “activity” to local community and showcases/informs wider community.
- How – expand existing SWDC website – utilise local talent, engage local groups/organisations
Resources
- Funding – ultimately self-funding, initially Council – Fundview, CEG
- Who will benefit – everyone. Launch by 31 March.
- Timeframe – ongoing.
Other
- Why – statistically verified – barrier to participation.
- How – perception of area, innovative literacy programmes (games, etc), awareness raising, cross-sectional cooperation.
- Funding and Resources – utilise existing service (eg ARLA), CEGs, Fundview.
- Management – establishment of sub-group.
- Benefit – whole community
- Timeframe – now – ongoing.

Infrastructure Sector Notes - The group was working on the basis that the required network was in place, i.e. it was assumed. The issues that seemed to be paramount were literacy and internet-related literacy, including the ability to search correctly, and the impact that it was having on others. Ideas that came through were about using innovative techniques like accelerated learning, promotion campaigns, cross-sectorial co-operation, so that resource use was maximised.
Funding - ALA, CEG, Fundview and with a prospective of lifelong learning on the management of ideas. 

The second sort of general area was a gateway website – a visible portal showing what is occurring in the District. It would like the Council to get involved there, but have showcases to a wider audience on basically expanding on the Council’s site, involving local developers and wanting engaging content that spread around groups. Ultimately, whatever it is we decide in this sort of infrastructural gateway, website needs to be self-funding, perhaps by advertising and support, perhaps, from Council, CEG and Fundview. The group wanted a gateway web site in place as soon as possible.

Re learning, expand the Te Wananga O Aotearoa. Access at the moment is available via State Insurance Building and it’s free. Also coming on line free at campus.  Also suggested re-branding the library as a learning centre and providing with enough ongoing support to make sure that it’s successful. IT support, technical support in particular, seems to be an issue.

Links and partnerships. The linkage between literacy and lifelong learning. Literacy in terms of information access. Teaching development skills, clusters of organised interested groups. What skills are required for each of these individual groups in order to become successful. What will motivate the groups to access IT. How do we support non profit organisations and clubs?

Information literacy. Learning how to think about what they want to know, i.e. searching and skill user Boolean operators and that’s quite significant because otherwise you just get an information overload.

Made mention of the 500 PCs inside schools and mentioned was made that Putaruru High School and Mangakino Area School are already working with the Teramaunga in terms of IT. Perhaps a need for a special interest group for email and so forth to keep people in contact who are interested in the infrastructural areas.

Related Ideas – a “swapnet” – sharing of ideas. We need the ability to co-opt people. Looking at training, education, directory searching for particular businesses and so forth. Wanting to look at fast service. Where to go for funding for business, e.g. Council, Lotteries, CEG. Internet Café – besides drawing people into town, could be positioned quite close the bus stop so people on buses north-south could use it. The idea of the Tokoroa Information Centre becoming an internet café for travellers. New idea of a community call centre – training hub. The idea, perhaps, of video conferencing ex an internet café. Suggestion at the end of it was that we have an electronic group for discussion of the various opportunities.

Image (Back to Top)
Strengths
- Eco tourism
- Tourism
- Multi-cultural
- A place people come home to
- Pollution free environment
- Location, location, location
- Tokoroa lot to offer
- Other medias to promote our media
- Area diverse business
- PC library
- Web – literacy
- Passion, leadership, dedication, commitment – emotional drives.
- Access and training.
Needs
- Skills
- PC literate, web literate
- Money i.e. funding
- Access to a who for local knowledge
- One portal to connect all
- Where’s Wally? In Waikato?
- Websites.
- Use media for positive publicity
- Utilise local people with these skills
- Education
- Timeline – important – perception not good at moment
- Coordinators
- Hardware – what is available?
- Free courses available to learn IT
- Research on what access is available to the public
- Local community newsletters online.
- Develop unique software to cater for our communities.

Image Sector Notes - The idea of having one portal and using that as a one site. Using the images that we’ve got available around the region. Using the portal to educate people about what is available in the community. Bob Reed mentioned using the internet as a visual medium and getting perceptions sorted out in terms, for example, comparing ourselves with Rotorua. Mohan Lal put forward the “clean, green and happening” approach to tourism and eco-tourism.

Forestry and Farming (Back to Top)
Ideas
- Strengthening existing industries/farm (productivity gains) and market information.
- Emphasis on sustainable farming – having South Waikato as the most best practice region – already won number of environmental awards.
- Championing “best practices” – regionally and nationally.
- Community halls as internet access hubs.
- Greater use of schools as “access hubs” and for training.
- Bringing people to the country – individual farms, reserves, walkway, homestays, forests/birds.
- Industry needs – LIC, others
- Rural portal – funding opp’s, what research is going on (eg CRIs EW), Fonterra/Milk Products.
What Research
- How farming sector can use internet.
- Skills/how to find information/search engines
- Need to overcome fears
- Learn by doing.
- Links to primary sector database – other top farmers?
- Rural employment and up-skilling needs.
- Updates on Broadband rollout – implications for this region and its industries/community.
Funding providers.
- Forestry Certification Scheme.
Other
- Funded By:
- Funding sources/Envirofund/SFF
- Key industry beneficiaries/regional utilities (MRP)
- Ag ITO?
- Council
Telecommunication Companies/District partnerships/computing companies, WG to approach
People to Explore Ideas
- Individual enthusiasts/rural focus/known names
- Organisational representatives
- Corporates with interest in this region (CHH, BCL, etc)
- Need for IT company interest in the process?
- South Waikato Environmental Initiatives Group.
Management of Ideas
- A collective of like minded people/working group
- Dedicated forestry and farming working group
- Federated farmers/Rural Women NZ/SW Development Trust
Getting By
- Establish working group
- Working group establishes priorities and strategy – decide on vehicles for communication.
Timeframe
- Need to link to broader strategy timeframe
- But some details can get addressed from today e.g. names for working group

Farming and Forestry Sector Notes: Both of these industries are price sensitive and also currency rate sensitive. Look at the overall objective was strengthening farming and assisting with marketing with an emphasis on the sustainable side of farming and environmental best practice on a regional and national basis. Ideas of perhaps environmental awards for the rural sector. The rural sector has a great opportunity to make greater use of schools in the country. The idea of strengthening the farming community, bringing people to the country via internet portals, so that city people can see what the country looks like and this would be of great use to people in China and Japan and so forth. Research is required – how we can make it better for farmers, skills the farmers need, a lot of it will probably be learning by doing, so we will need people in the communities who are experts, showing farmers how to operate things. There is a definite need to promote to farmers just exactly what Broadband means for them and their families. With regard to funding, there is a sustainable farming fund. MAF representatives have the details. Enviro funds – Waikato DCC and SWDC perhaps, partnership, getting involved there. Comment made about rural community needs to have a rural focus group and get corporations involved as well. Possible linkage here between the rural sector and Organic Group which is to do with sustainability as well. When can this happen? Straight away - Farmers want it.

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